GROOMING, REDEFINED

WHERE IT ALL BEGAN

It started with one beard and a very particular man.

Arlo’s Signature Series started with my fiancé. He loves his beard almost as much as I do. He loves his colognes and knew exactly how he wanted his beard care to perform. But could never find that. So, I got creative.

He wanted something that smelled refined, masculine, and memorable. and just as importantly, he wanted a product that actually cared for his beard. Something that lasted long, smelled amazing, lightweight, didn’t leave a heavy greasy residue after application.

After months of research, a ton of formulas created, and of course all of his lovely criticism, I created something that was lightweight, nourishing, long lasting, and can finally not hear him grunt when combing through his beard, as it always seemed tangled no matter what product he had used.

After being my guinea pig for months, he finally told me that, this formula was the one. He absolutely loved it and I knew it was worth sharing.

The name “Arlo” comes from another part of our story. Arlo, our German Shepard. They say a dog is a man’s best friend, so it only felt right that his name became the signature behind something made for men.

Made with intention. Inspired by love. Named after man’s best friend.